Appeal to Popularity

This fallacy is also known as the bandwagon, mob appeal, and appeal to the masses. Appealing to the popularity is a strategy meant to persuade audiences that “everyone is doing it”. It’s an attempt to convince individual audience members to conform to the rest of society.

Appealing to the audience with this strategy can be very effective especially when trying to convince someone of a belief. Beliefs are more likely to be accepted if it is a belief that is widely popular. The approval of the many should not be reliable evidence that supports a claim.

Example:
Religious beliefs, for example, can be seen as an appeal to popularity fallacy because many people believe in God or a “higher power”, therefore many people believe such a thing exists.