Appeal to Fear

After the terrorist attacks of 9/11 Bush was in more of a position than ever to ensure that people were going to still be his followers and believe in his authority. In the first minute of his speech, he retells the story of what had happened, and how these "vicious enemies" are out to get us and bring us down. By using the fear fallacy, which uses dread to achieve a wanted outcome, he instills such an emotion to where people will think they have no other choice than to be supportive of Bush in hopes that he will get his people through this terrible trauma.